welcome to the world of eco-friendly CD DVD packaging
Here is a little insight into the hard work that has gone into designing the WOW! range of eco-friendly CD and DVD packaging
Fed up with plastic CD and DVD packaging we started working on an environmentally-friendly alternative…
We were overwhelmed with positive feedback about wowPak
, particularly from marketing agencies and corporate companies who were using the wowPak to package their promotional CDs and DVDs
However, we were receiving more and more enquiries from clients who wanted eco-friendly packaging for retail CDs – they were looking for something the same size and feel as a jewel case with plenty of room for full colour print and space for a CD booklet.
We set to work and the result was the WowWallet.
We continued to print with vegetable based inks and stuck to using a single piece of sustainable board to produce the package so that it could be sourced locally and easily recycled. We also began offering a range of recycled boards, including an earthy looking 100% recycled
brown board. We were blown away by the results of a life cycle assessment
of the CD WowWallet
which demonstrated that 244KG of carbon
would be saved for every 1,000 CD WowWallets that were used instead of CD jewel cases.
WowWallet was a hit but we also had a number of clients who had requirements for small quantities
of eco-friendly CD and DVD packaging. It was clear that for customers requiring less than 1,000 units. to package their short-run CD/DVD duplication
projects, the options were extremely limited. But our approach has always been that there is no customer too big or too small and sustainable CD & DVD packaging should be available to all.
So we launched 3 versions of the WowWallet to suit the needs of our customer base; lithographic-printed WowWallet
(for orders above 1,000 units), digital-printed WowWallet and WowWallet with window
, both of which are available for short-run
quantities over 50 units. Our short-run CD/DVD packaging
range was soon joined by WowPromo
; a short run CD/DVD package designed specifically for promotional and demo discs.
Following the launch of WowWallet we also introduced a bespoke packaging design
service in response to the growing number of enquires for custom packaging solutions. One of our first bespoke jobs was for the BBC
, who requested an adapted version of the WowWallet which featured a special half-moon die-cut window displaying the printed disc.
It soon became clear that many of our DVD replication
clients wanted an eco-friendly option which was the same size as a plastic DVD case
to differentiate their releases from CDs. In response to this we set to work designing a DVD WowWallet
which was successfully launched in 2009. A recent life cycle assessment of the DVD WowWallet showed that 240KG of CO2e
can be saved when 1,000 DVD WowWallets are used instead of plastic DVD cases!
Our focus is on fulfilling our customer’s needs. We listen closely to customer feedback and continue to develop eco-friendly CD and DVD packaging to suit their needs. 2010 has been a busy year for us; we have developed two truly unique and eco-friendly DVD/CD packaging solutions; WowCase
and we also made it on to the short-list for the BCE Environmental Leadership awards - demonstrating our commitment to the development of eco-friendly CD/DVD packaging
2013 sees wewow move into other eco packaging sectors. Our first product, WowGiftBag has been developed as a corporate gift bag, made entirely from 100% recycled board. We love the look of this totally unique bag. We have just recently launched our WowSatchel too. This pack was initially developed as a conference bag/delegate pack but we are already getting interest from the Education and Publishing sectors. It boasts a totally unique satchel-style look that is bang on trend, and being made from one piece of card with no gluing required it is relatively cost-effective to produce.
Keep checking back for more exciting products, it's going to be an innovative year here at wewow hq!